Fruit d’Or

In 1995, Martin Le Moine decided to change tracks and start growing organic cranberries, with the help of his family and a handful of partners. It was clear there would be big challenges ahead. At the time, North American processors showed little interest in buying and processing cranberries, and the first harvests proved more than a little disappointing. Guided by strong environmental and social values, Fruit d’Or developed proprietary processing techniques and perfected the art of fighting insects and weeds by natural means. Most Fruit d’Or berries come from its own fields. The rest are supplied by 45 well-established producers who work closely with Fruit d’Or to meet demand. Fruit d’Or’s approach is also certified by Démarche d², the sustainable development support service that inspired the BNQ 21000 standard. The organization’s activities are focused in three main areas: Collective well-being; Environmental protection; Economic prosperity.

Fruit d’Or’s retail brand Patience Fruit Co.is profiled in Canada Innovates.